What to "be"

"Expect the unexpected, and when you can, be, the unexpected."  -Unknown

Debatable.  I was listening to a podcast with the Twitter boss, Jack Dorsey, this morning, and he said the above was his favorite quote.  I think we COULD almost always, "be the unexpected", but then if we always are trying do that, people will expect unexpected things from us, and then it would just be contrived, disingenuous, and meaningless.

How about, "...and when you can, be, unblushingly, yourself."  Cause damn it, that's often hard enough.  We got enough show boats in this world, what we really need, are real people, and the more real we are, the more different and "unexpected" I expect us to often be; in a genuine fashion of coarse.